Do you know what the only thing better than having nailed your avatar is? Turning her back into 3 avatars! Ok, ok, I know that sounds crazy; before you label me as a heretic, let me explain. What makes having a really clear avatar so powerful? It’s the fact that you speak to a particular […]
Introduction to Email Marketing Automation for Bloggers
Ok, you’ve got your avatar, you know exactly who she is. You’ve written some amazing content and started to drive traffic. Then you agonized over an opt-in, finally picked one and finished it. And surprise – your readers loved it! They signed up for your email list, and now each week you think of something […]