Alicia Eichmann is a Marketing Consultant and Coach who provides strategic marketing and business support to leaders and small business owners who are focused on leading and growing their teams and businesses. In helping them identify effective, efficient marketing strategies she has a knack for seeing the opportunities that will expand their impact and their revenue and help them better maximize their time. Alicia believes that your vision truly matters, that your company is poised to make a difference, and that you already have the genius, discipline, and creativity inside of you, that with a little guidance is ready and waiting to come out and catapult your business to the next level.
Small Business and Marketing
Alicia has a masters degree in Biblical Literature from Regent University and is licensed as a Growth Coach with Lifeforming Leadership Coaching. She has 9 years experience in web and marketing at FitRealty/SimonHouses.com, and 3 years experience as a Research Assistant for an internationally recognized New Testament scholar. After school she took time off to have kids and began learning websites and coding with help from her husband. This turned into a marketing-focused job that she was able to do mostly from home for several years while raising small children.
Alicia is at heart a writer, researcher and coach who stumbled into marketing. She used to question at times both her degree (and resulting student loans) and her foray into marketing and advertising, but then discovered the power of combining marketing, business and mindset to help entrepreneurs and service-based business owners to be successful.
She has worked with a variety of small to medium-sized businesses on marketing and strategic planning, including Stikwood, More Salt Please, Fit Realty, Feather Photography, Mom Inspired Show, The Ron Sawyer Team, Lifeforming Leadership Coaching, Natural Soap Mom, A1-American, Transforming Love Ministries, R + A Creative, Crafty Life Mom, Rising Birch Healing, Mission Springs Resort, Local Holistic Guide, One Autoimmune Journey, Wheeling to Dream, At Home with Davina, and KAS Cleaning Services.
From podcasts and youtube channels, to airbnb owners and real estate teams, to therapists and fitness instructors, to life coach trainers and mastermind leaders, Alicia has helped these small business owners to get clarity on their personal and professional goals, identify a growth plan they love, and make consistent progress in the midst of the challenges of ordinary and entrepreneurial life. Her professional superpowers are knowing what needs to be done, and helping you get out of your own way.
More recently, Alicia has sat in-person, or virtually, under the teaching of Brendon Burchard, Bo Eason, Gabrielle Bernstein, Dana Malstaff, and Crystal Anne Compton through their online courses and videos. She is a graduate of Burchard’s Experts Academy, Bernstein’s Spirit Junkie Masterclass, and Compton’s Intuitive Intensive.
In her book, Becoming Spiritual: How I Found Empowerment and Inner Peace without Leaving the House, she shares the story of her journey growing up in the church, losing her faith, and then recovering a more flexible and resilient spirituality. She shares her story, along with major spiritual paradigm shifts that she discovered along the way, including the authors that led her to them, and guides the reader in beginning to make these shifts as well. She was also a podcast guest on the Fit for Joy podcast, you can listen to her episode about Inner Peace here.